I had a nice evening at Social Media Club Louisville’s August meeting. Jason Falls talked about how social media can save traditional media , but since the presentation was a preview of his presentation for Blog World Expo, I’ll limit this post to my thoughts from the evening- some general, a few related to nonprofits.
We’re getting less bang for our buck via traditional media.
Duh, right? With the advent of the internet, satellite tv and radio, Tivo and the like, the traditional channels aren’t functioning quite the way they used to. Don’t ask me for numbers on this. Jason did a much better job of that- go see him present at Blog World Expo. Point is, with limited dollars to begin with, nonprofits need to start looking for other ways to make the best use of their thin budgets.
We got ourselves a website, so now what?
Just having a website isn’t good enough any more. Whether or not you like the term “Web 2.0,” you have to embrace the concepts of interaction, collaboration and sharing. You might do this with a blog, vlog (video blog), photo group, via twitter or using any of a thousand other tools, but the key things are to listen, participate and reciprocate! And consider – how can you let your audience participate in a more meaningful way? Can they provide content for you or have more involved interaction with you? How?
If you build it, they will come.
There’s inherent value in being authentic.
There’s a real social value in it too. Upon some discussion around knowing when contributions were correct or of good quality, I found myself thinking more about something I have thought often. I believe authenticity is social currency. If your word, your reputation, is not to be trusted, then nothing you say is of value to anyone. To the people who care to actively participate in communities online, this idea is nothing to scoff at.
Sure, there will always be pranksters and whatnot who will intentionally try to deceive you, but they are the minority. When you consider what social media is to begin with – connection and sharing between people – then it seems pretty clear that being authentic is an important traint to possess. Who wants to connect with a spammer?
Were you at SMC Louisville in August?
If so, let me know your thoughts on the meeting or this post. If not, let me know your thoughts on the post anyway!